Keeping up with the Search Engines Evolution The ever increasing competition on the internet makes high search engine ranking a harder and harder objective to achieve with each new year. For the uninitiated how to achieve this can appear to be a minefield, when trying to understand what attributes your site has that raise your ranking, and those which act against you. What makes this more difficult is that the major search engines keep changing the goalposts. An example of this is Google’s movement toward “Universal Search”. This little known announcement has major implications for all those involved whose incomes are tied to website success. It is important to understand therefore, how “Universal Search” changes the way Google ranks your site. Those who do will gain the benefits and increase the chances of reaching that coveted, Google first page placement. Here’s a simplified understanding of what you need to know about “Universal Search”. Google announced, in May this year, to change in the way it assessed what was important to it as valued content. Prior to this time it put a greater value on the number of links a site had, meaning that the older, well established sites were always at the top of the rankings. A lot of these sites had content that never changed making Google’s search results a little boring and predictable. To offer the Google user a better service, they decided to give much higher importance to new content and rich content, although number of external links still remain important. So if your site had new and relevant information appearing every day, Google said we will reward you with a much higher placement. Also, if you had pictures, videos, music content on your site relating to the search term, this would be rewarded too. The bottom line is that web developers who have incorporated rich and new content in their sites are reaping the rewards of increased traffic. Those who haven’t are suffering the consequences. As the internet is such a new medium it is going to be evolving, growing and developing continually. Smart site owners are employing the smart marketers who keep abreast of these new developments. In this highly competitive environment you need every edge you can to stay ahead of the pack. This knowledge may just give you 6 months advantage over the rest of the field. The top search engine rankings are held by those able to change, respond and optimise their sites, whilst keeping a finger on the pulse of this ever developing medium.
Tags: internet marketing promotion, search engine optimization, web site marketing, website internet marketing, website marketing strategy
